{"id":4212,"date":"2021-11-01T12:49:28","date_gmt":"2021-11-01T12:49:28","guid":{"rendered":"https:\/\/seventyonenews.com\/?p=4212"},"modified":"2021-11-01T12:49:28","modified_gmt":"2021-11-01T12:49:28","slug":"%e0%a6%87%e0%a6%b8%e0%a6%b0%e0%a6%be%e0%a6%af%e0%a6%bc%e0%a7%87%e0%a6%b2%e0%a6%bf%e0%a6%a6%e0%a7%87%e0%a6%b0-%e0%a6%ab%e0%a7%87%e0%a6%b8%e0%a6%ac%e0%a7%81%e0%a6%95%e0%a7%87%e0%a6%b0-%e0%a6%a8","status":"publish","type":"post","link":"https:\/\/notunprohor.com\/en\/%e0%a6%87%e0%a6%b8%e0%a6%b0%e0%a6%be%e0%a6%af%e0%a6%bc%e0%a7%87%e0%a6%b2%e0%a6%bf%e0%a6%a6%e0%a7%87%e0%a6%b0-%e0%a6%ab%e0%a7%87%e0%a6%b8%e0%a6%ac%e0%a7%81%e0%a6%95%e0%a7%87%e0%a6%b0-%e0%a6%a8\/","title":{"rendered":"Israelis\u2018 Facebook's \u2019new name'"},"content":{"rendered":"

Israel's social media users are mocking Facebook's new company \u2018Meta\u2019 because the new name sounds like the Hebrew word \u2018dead\u2019. A post reads \u2018No one has done their (Facebook's) # branding research.\u2019<\/p>\n

Dr. Niriet Weiss-Blatt, author of The Techlash and Tech Crisis Communications, tweeted, \u2018Meta\u2018 means \u2019dead\u2018 in Hebrew. The Jewish community will mock the name for life.\u2019\u2019 He added, \u2018Meta\u2019 sounds like the feminine of the word \u2019Meta\".\u2019<\/p>\n

Another Twitter user asked, \u2018Maybe this is a message? i Not a conspirator.\u2019 And another wrote: \u2018Maybe Facebook (I think, now meta?) There should have been some focus groups on rebranding.# Facebook Dead.\u2019<\/p>\n

The Israeli emergency rescue agency Zaka, whose job is to collect human remains to ensure a proper Jewish tomb, has quoted Twitter followers to assure them, \u2018Don't worry, we're with it.\u2019<\/p>\n

This is not the first time that brands do not give priority to the translation, when KFC came to China with its catchphrase \u2018Finger Licking Good\u2019 in the 1980s, locals did not take it well. In Mandarin, it was translated \u2018close your fingers\u2019, but the company did not do any real damage, but KFC was one of the largest fast food chains in the country.<\/p>\n

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